The Meta Quest was unquestionably in the works well before the Vision Pro was made official. Of course, road maps don’t work that way. I also assume that more people than ever were following Meta’s recent Connect event to see how the company would respond. I would venture a guess that Magic Leap received more press coverage in Apple’s wake than it had since the days it was a mysterious white-hot early-stage startup. Even more to the point, perhaps, Apple’s entry would be a sort of validation of years - or even decades - of work.Ĭertainly the forthcoming Vision Pro has amped up both the attention and the pressure the competition is facing. They would, they reckoned, be ships among a rising tide. Having spoken to most of the major vendors over the past year, it seemed like everyone relished the arrival of the 500-pound gorilla.
It was everything we’ve come to expect from the company: big, boisterous and polished, with lofty promises and a price tag to match. After years of waiting for the category to have its iPhone moment, Apple finally unveiled the Vision Pro during WWDC back in June. However this all plays out, 2023 will almost certainly be regarded as a pivotal year for AR and VR.
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